Marketing Statistics for the Insurance & Benefits Industries

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Marketing Statistics
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Your Insurance Marketing Trends

"In the beginning there was Newspapers, Yellow pages, Direct Mail, TV, Radio, Billboards and now there is the Internet and the personal computer"!

2009 Insurance Buyers used these before Buying!
                       - 1 out of 10 used Newspapers & Yellow Pages
                       - 3 out of 10 used TV & Radio
                       - 6 out of 10 used the Internet!

"Would it make sense to adjust your marketing strategy to where your customers are?" The answer for the Insurance Marketplace
is...Yes!
                                                                                                                              Astonish Results.com - 2010

Statistics:
In 2009 Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent
                                                                                                      comScor 2/2010

2009 - 246.8 million internet users in N. America - up 134%                                                                                         Internet World Stats

92% shoppers have more confidence in info sought online                                                                                        WSJ - 1/2009

Over half (51.0%) of consumers are using the Internet before making a purchase.                                           Verdict Research 5/2009

Relevant Internet Usage

What's This Mean To You?

92.5% of adults said they regularly or occasionally
research products online before buying! Bigreasearch

75% of people don't believe that companies tell the truth in advertisements. Yankelovich

According to Jeremiah Desmarais of Producersweb.com, "...insurance agents and brokers no longer have a choice -- they need to develop effective marketing strategies for online consumers if they want to survive, let alone succeed, in this dynamic market."

BP Trade Show Has Your Solutions!

VESTA has Solutions. Let Us Assist You...
Call: 216.921.1583