Inbound Marketing to Build Exhibitor Business

“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

"Rather than interrupt the unqualified masses with traditional marketing strategies such as direct mail, telemarketing and advertising, you can connect with qualified consumers online when they are actively looking for what you offer." PR 20/20

This is the BenefitPlace Virtual Trade Show to Find
Carriers -- Wholesalers -- Brokers -- Plans -- Tech -- Services

VESTA has Solutions. Let Us Assist You...
Call: 216.921.1583

Location
is Everything

Simplify
the Search

Your Global
Meeting Place

Shorten the
Buying Cycle

Meet
Your Needs

This Website is
Our Building

Inbound Marketing
The "New Concept" in Marketing

As Wholesalers, Brokers, Employers, Employees, and Individuals increasingly search the internet for Insurance and Benefits related Plans, Products, Services and information Organizations are shifting budgets away from print advertising, direct mail, cold calling, knocking on doors, traditional trade shows, and seminars toward more measurable and effective inbound marketing strategies.

Statistics:
In 2009 Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent             comScor 2/2010

2009 - 246.8 million internet users in N. America - up 134%
                                                                         Internet World Stats
92% shoppers have more confidence in info sought online
                                                                         WSJ - 1/2009
Over half (51.0%) of consumers are using the Internet before making a purchase.                                     Verdict Research 5/2009

What BP Trade Show Brings to You!
• Increased Sales                             • Improved Branding
• Lower Cost Per Sale                    • Relevant Linking
• Increased ROI                              • Lead Generation
• Increased Profit Margin               • Increased Web Traffic
• Greater Audience                          • Qualified Prospects
• Competitive Advantage                 • Search Engine Optimization
We Provide an Affordable Inbound Marketing Strategy!

HubSpot, a leader in developing inbound marketing,
notes that "With 'old marketing' techniques, you are trying to reach a broad audience and hope for some small percentage (usually 1-3%) to respond. Looking at this another way, 97% of your marketing is wasted!

Let BP Trade Show assist you in reducing waste & building revenues with an Inbound Marketing Platform !